Nice to meet you! I’m so glad you found space among your tabs to learn more about me. 

I'm Rachel. You can think of me as your go-to person for all things content. Over the past 10+ years, I've been immersed in digital media, developing and managing campaigns for some pretty cool brands. I’ve worked on everything from branded content and strategic proposals to editorial, newsletters, experiential and social.

I’ve spent most of my career working in branded content, specifically on the in-house creative teams at top women’s digital publications like PureWow and Bustle Digital Group. I oversaw 360-degree campaigns to completion across site, social, email, experiential and video. These roles allowed me to collaborate cross-functionally with sales, account management, marketing, design, video, events and talent to bring client stories to life. I’m comfortable working in both pre-sale and post-sale across all verticals. I’ve also donned the managing editor hat, so I’m a sucker for all things organization, optimizing workflows and ensuring deadlines are met on time. 

When I’m not writing, you can find me re-watching The Office for approximately the millionth time or wandering around the local farmers market, inevitably chasing my toddler around. But, hey, at least there’s fresh bread. 

Now, it’s your turn. Let’s chat!